Jess wanted to buy an instant download cd from amazon. I chose the gift feature because I don't want to have it on my computer and I refuse to enter financial info on her computer. The gift feature seemed PERFECT, esp as we haven't been able to find the cd in stores around here. No problem ordering it. She used the email and tried to download it. It demanded a credit/debit card. I used their help, which stinks worse than a skunk run over in an Oklahoma August heat wave. You have to search around the help forum or search for the right words to find the contact phone number and other ways to contact them. I finally got to their 'chat' help feature, after spending almost ten min on hold waiting for them to answer the phone. Their latest software update requires financial info on ALL digital gifts. So if you are going to give your kids a gift of videos, music, or kindle books, they have to have credit card info to download it. I am just so thankful that this happened with Jess and NOT on a gift we gave to our nephew or Wiz or my parents or inlaws. I would be incredibly embarrassed if they ahd to give financial info to receive a gift, even if they were not charged. Jess was upset, so was I, an the person on the chat thingy didn't seem thrilled about it either. I cancelled the order and will not be buying the kndle fire I want for a while. I was going to order it on the first, but now I will wait. My biggest problem is that just about every 'avoid identity theft" thing I have seen says that if a gift asks for financial info then it is a red flag that the company was hacked or it isn't really the company you thought it was and they may be trying to steal your info for identity theft. That is what I thought had happened when J first came in asking for the info. Nope. It really was amazon, they just have lost their dang minds. Anyway, I thought I would pass this on in case you were thinking about sending music, books or whatever to your kids, family, friends, whatever in the near future.