Forums
New posts
Search forums
What's new
New posts
New profile posts
Latest activity
Internet Search
Members
Current visitors
New profile posts
Search profile posts
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Install the app
Install
Forums
Parent Support Forums
General Parenting
Eli Lilly fined record 1.4B for Zyprexa marketing tactics
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="susiestar" data-source="post: 234282" data-attributes="member: 1233"><p>For some people zyprexa is a lifesaver, but that does NOT excuse the company from its' dangerous and misleading marketing tactics. My ex-sister in law had severe post-partum depression, we were terrified she would hurt herself or the baby. I forced my bro to take her to the OB/GYN and I insisted on sitting in on the meeting - I had been spending most days and some nights with her and my bro to make sure the baby was safe.</p><p></p><p>She was rx'd Zyprexa and it made all the difference in the world.</p><p></p><p>BUT</p><p></p><p>I was having problems with fibromyalgia, arthritis and severe migraines. A new to our town doctor who I had just started seeing rx'd zyprexa to prevent migraines. he said the rep showed stats that it really helped prevent migraines. I was desperate so I tried it.</p><p></p><p>The doctor not only gave me too high a dose to start (2 times the normal starting dose) he also was using it WAY off label. </p><p></p><p>I almost died from the ONE dose I took. My family stayed with me to make sure I was BREATHING. </p><p></p><p>I think eli lilly has earned these fines and more for all of the ways they mislead doctors and patients. I just wish that they had been more scrupulous and honest from the beginning. </p><p></p><p>For some, this is a wonder drug, for others it is a nightmare. But many medications are like this. The problem is in what the drug reps were trained to tell docs about the medications.</p><p></p><p>drug reps have degrees in marketing, NOT in pharmacology or a medical field. My mom taught marketing and advised hundreds of students. Quite a few became reps for drug co's with-o ANY knowledge of science or medicine. They just had to be able to shmooze the docs and nurses and hand out samples, free stuff, and arrange free lunches and golf outings. They do get some training, and they do get info to pass out, but often the docs don't have time to actually READ all the literature so they rx based on what the drug co rep told them.</p><p></p><p>It is scary to me. If you are on the medication, or have a child on the medication, please push your doctor to do the recommended testing.</p></blockquote><p></p>
[QUOTE="susiestar, post: 234282, member: 1233"] For some people zyprexa is a lifesaver, but that does NOT excuse the company from its' dangerous and misleading marketing tactics. My ex-sister in law had severe post-partum depression, we were terrified she would hurt herself or the baby. I forced my bro to take her to the OB/GYN and I insisted on sitting in on the meeting - I had been spending most days and some nights with her and my bro to make sure the baby was safe. She was rx'd Zyprexa and it made all the difference in the world. BUT I was having problems with fibromyalgia, arthritis and severe migraines. A new to our town doctor who I had just started seeing rx'd zyprexa to prevent migraines. he said the rep showed stats that it really helped prevent migraines. I was desperate so I tried it. The doctor not only gave me too high a dose to start (2 times the normal starting dose) he also was using it WAY off label. I almost died from the ONE dose I took. My family stayed with me to make sure I was BREATHING. I think eli lilly has earned these fines and more for all of the ways they mislead doctors and patients. I just wish that they had been more scrupulous and honest from the beginning. For some, this is a wonder drug, for others it is a nightmare. But many medications are like this. The problem is in what the drug reps were trained to tell docs about the medications. drug reps have degrees in marketing, NOT in pharmacology or a medical field. My mom taught marketing and advised hundreds of students. Quite a few became reps for drug co's with-o ANY knowledge of science or medicine. They just had to be able to shmooze the docs and nurses and hand out samples, free stuff, and arrange free lunches and golf outings. They do get some training, and they do get info to pass out, but often the docs don't have time to actually READ all the literature so they rx based on what the drug co rep told them. It is scary to me. If you are on the medication, or have a child on the medication, please push your doctor to do the recommended testing. [/QUOTE]
Insert quotes…
Verification
Post reply
Forums
Parent Support Forums
General Parenting
Eli Lilly fined record 1.4B for Zyprexa marketing tactics
Top