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Eli Lilly fined record 1.4B for Zyprexa marketing tactics
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<blockquote data-quote="susiestar" data-source="post: 234580" data-attributes="member: 1233"><p>Yeah, smallworld, that was one reason we LOVED our first psychiatrist. She refused ANY info from drug co reps, wouldn't let them bring in their lunches or give away their pens, hand sanitizer, tissues etc..... She DID take samples, but she would look up info on the medications right in front of us - AND give us copies from the PDR - and any medication was discussed in one appointment and not dispensed until the next one AFTER we had time to digest all the info on it.</p><p></p><p>I hope that the drug companies learn from fines like this, but I strongly doubt it. I think it is often looked at as the cost of doing business - and you KNOW from all the fraudulent claims about neurontin that the drug co reps will not go back and re-educate the docs about what is true and what claims are false.</p><p></p><p>I guess I am pretty cynical about the drug companies and their reps. About 2 times a MONTH they set up outside the main doctors bldg that is separate from the hospital and do a HUGE cookout for everyone in the building - giving away lots of free stuff, etc.... just to get docs to rx their medications.</p></blockquote><p></p>
[QUOTE="susiestar, post: 234580, member: 1233"] Yeah, smallworld, that was one reason we LOVED our first psychiatrist. She refused ANY info from drug co reps, wouldn't let them bring in their lunches or give away their pens, hand sanitizer, tissues etc..... She DID take samples, but she would look up info on the medications right in front of us - AND give us copies from the PDR - and any medication was discussed in one appointment and not dispensed until the next one AFTER we had time to digest all the info on it. I hope that the drug companies learn from fines like this, but I strongly doubt it. I think it is often looked at as the cost of doing business - and you KNOW from all the fraudulent claims about neurontin that the drug co reps will not go back and re-educate the docs about what is true and what claims are false. I guess I am pretty cynical about the drug companies and their reps. About 2 times a MONTH they set up outside the main doctors bldg that is separate from the hospital and do a HUGE cookout for everyone in the building - giving away lots of free stuff, etc.... just to get docs to rx their medications. [/QUOTE]
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Eli Lilly fined record 1.4B for Zyprexa marketing tactics
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