I watch a lot of tv shows online. It is more convenient and I don't have to be chained to a specific time to watch them - and the kids have the DVR set to record other stuff most of the time. Many companies are advertising online during the breaks in shows just like they do on tv. I usually do other things in the breaks, but I hear the commercials. Suave has a commercial for their professionals line that is available in several versions. The one on ABC right now shows models walking and flipping their hair as if they are on a runway. As they walk and flip the music in the background repeats the same lyrics over and over. One of the two words made a big impact, enough that I cannot remember the other one. They repeat "H3ll" over and over. Not just once as a "slip of the tongue" but it is either "H*** Yes" or "H*** No" said repeatedly. Am I an incredible fuddy duddy to find this completely unacceptable? I don't allow my children to say this once, much less over and over. Their friends are not allowed to say it either. Not around adults anyway. WHO in a major corporation would sign off on ads for a product line that curse over and over??? Did ALL of the advertising and marketing people for Suave completely lose their minds?? I thought Suave products were supposed to appeal to families, at least as a major part of their target markets. Even if they were only designed for single adults, surely our society is not so permissive that this kind of language is acceptable and effective for advertising??? Am I so out of touch with society that this is now considered effective advertising??