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Dove beauty campaign
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<blockquote data-quote="Marguerite" data-source="post: 17174" data-attributes="member: 1991"><p>That's great, Allan. </p><p></p><p>I have another link for you - it was called "braces" and was for Macquarie University in Sydney, the ad appeared in an enrolment promotion in Sydney's newspapers in 2000 and 2001. The ad also won a Gold Lion at Cannes for print media. We loved the ad - it was such an empowering message. They had a series made with similar theme, but this was the prize winner.</p><p></p><p><a href="http://adme.ru/paedia/print/106/isy.html" target="_blank">http://adme.ru/paedia/print/106/isy.html</a></p><p></p><p>The kid in the photo - really did have braces at the time, but they did some CG work on her, made her freckles more obvious and used a wide angle lens. She's really a very pretty young woman now. I know this, because it's my daughter. Few people would recognise her in this photo at first glance, but it was a fun job for her. Half an hour's work, paid peanuts. We're considering embarrassing her with this on her 21st! But they nearly didn't get this photo. The photographer was packing up his gear when the client (ad agency bloke) approached our girl and said, "Can you smile and show top AND bottom braces, and still have it look natural?"</p><p>"You mean like this?" and she showed him.</p><p>The client called the photographer back over and they took another handful of photos - I recognise the later pose in this shot.</p><p></p><p>And this was long before "Ugly Betty" (which starts on Aussie TV on Sunday night).</p><p></p><p>Marg</p></blockquote><p></p>
[QUOTE="Marguerite, post: 17174, member: 1991"] That's great, Allan. I have another link for you - it was called "braces" and was for Macquarie University in Sydney, the ad appeared in an enrolment promotion in Sydney's newspapers in 2000 and 2001. The ad also won a Gold Lion at Cannes for print media. We loved the ad - it was such an empowering message. They had a series made with similar theme, but this was the prize winner. [url="http://adme.ru/paedia/print/106/isy.html"]http://adme.ru/paedia/print/106/isy.html[/url] The kid in the photo - really did have braces at the time, but they did some CG work on her, made her freckles more obvious and used a wide angle lens. She's really a very pretty young woman now. I know this, because it's my daughter. Few people would recognise her in this photo at first glance, but it was a fun job for her. Half an hour's work, paid peanuts. We're considering embarrassing her with this on her 21st! But they nearly didn't get this photo. The photographer was packing up his gear when the client (ad agency bloke) approached our girl and said, "Can you smile and show top AND bottom braces, and still have it look natural?" "You mean like this?" and she showed him. The client called the photographer back over and they took another handful of photos - I recognise the later pose in this shot. And this was long before "Ugly Betty" (which starts on Aussie TV on Sunday night). Marg [/QUOTE]
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