Do you have a kid who will NOT get up? This alarm clock goes flying across the room and you have to get up to make it stop beeping. I can think of SOOOOO many people this would be perfect for. In fact, I have looked at them in past years but couldn't see spending that kind of $$ for this. Makes me think back to high school when gfgbro just could not wake up. Slept too deep to hear most alarms. So he PAID me to pour ice cold water on him each morning. It just didn't get better than that, lol! This alarm might have had me out of business back then, depending on the sound. Anyway, it is $9.99 including shipping - all items on this site include shipping in the price. I have ordered from this co quite a few times with no problems at all.