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<blockquote data-quote="DaisyFace" data-source="post: 401899" data-attributes="member: 6546"><p>Ladies--</p><p> </p><p>I think you are missing the point...</p><p> </p><p>WE would not pay that much money for sunglasses because we are highly intelligent, and money-savvy people...we do a lot of research before we buy. We read a lot. We don't put much stock in designer labels. We are exactly the people who have probably <em>already</em> looked into Kindle.</p><p> </p><p>Designer sunglasses is BIG business. Folks spend hundreds of dollars for certain frames...and they want to be seen in their fancy glasses. These are <em>fashion-focused</em> people. Have they looked into Kindle? Maybe not....</p><p> </p><p>So the current Kindle commercial puts the Kindle in a more fashion-focused context. Woman in designer frames poses by the pool with the gadget the other loungers just HAVE to have. </p><p>The message? You too, could look this cool - and it won't even cost as much as your sunglasses...</p></blockquote><p></p>
[QUOTE="DaisyFace, post: 401899, member: 6546"] Ladies-- I think you are missing the point... WE would not pay that much money for sunglasses because we are highly intelligent, and money-savvy people...we do a lot of research before we buy. We read a lot. We don't put much stock in designer labels. We are exactly the people who have probably [I]already[/I] looked into Kindle. Designer sunglasses is BIG business. Folks spend hundreds of dollars for certain frames...and they want to be seen in their fancy glasses. These are [I]fashion-focused[/I] people. Have they looked into Kindle? Maybe not.... So the current Kindle commercial puts the Kindle in a more fashion-focused context. Woman in designer frames poses by the pool with the gadget the other loungers just HAVE to have. The message? You too, could look this cool - and it won't even cost as much as your sunglasses... [/QUOTE]
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