There were a lot of little girls in Walmart the other day and I noticed something. All of their parents seemed to use the word "pretty" to describe them. You are too pretty to wear that/behave that way/do that/be bad. (I HATE the phrase be bad or bad child - behaviors are bad, people esp kids are NOT, but that is for another time). Clothes, shoes, etc... were evaluated on how pretty the girl woudl look. Snacks were chosen not for health or taste, but because they would help or not help the girls to look pretty. I don't know if these girls were all part of some group, but it seemed that more than usual were in the store with their parents. There were boys there, but not as many. The girls were all ages, and didn't have any common shirt or bag or anything. It just seemed like they were out shopping for stuff, not getting stuff for a recital or pageant or something. Do you describe your daughter as pretty most of the time? When Jess was little it seemed like a lot of the girls in her daycare were focused on being pretty. It bugs me because pretty seems like a very superficial thing. We came up with the phrase "strong smart girl" because that is what I want MY daughter to think of herself as. Pretty can be achieved with cosmetics and clothes, strong and smart you work for and you EARN and you OWN. So very many clothing lines put words like sweet and sassy and idiotic phrases like "too cute to learn algebra" or "too pretty to study" on clothes and then sell them to girls. Jess had a couple of shirts that said princess, but most of the sayings that are about girls/women? Not on my kid while she lives in my home. Period. I respect that others have a right to let their kids wear anything, and frankly, most shirts are just shirts. Period. I just worry that our daughters are growing up thinkng pretty is the main thing they should value. I know how my peers felt when their parents focused on how they looked, and how ended up with a lot of problems related to their appearance. I can be as vain as anyone else and I spent hours on hair and makeup as a teen and even now will spend time on how I look and helping Jess with her hair or whatever she wants within reason. There is a place for valuing appearance, and I am not meaning that there isn't. I just worry that so many girls are told that pretty is important and they end up thinking that pretty is their main function in the world. It sure seemed that way in the brief amt of time I saw the various little girls at the store. So what do you think? Do you see a lot more emphasis on pretty than on other things? Should we be worried?