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The Watercooler
Krogers Has Gone Crazy!
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<blockquote data-quote="trinityroyal" data-source="post: 147237" data-attributes="member: 3907"><p>From the standpoint of Krogers it certainly is a good idea.</p><p>A guaranteed pool of shoppers at their stores only, and as Meowbunny mentioned, lots of people don't get around to using the gift cards.</p><p></p><p>And...while people are hanging onto their gift cards, Krogers gets to invest all of that money into their bank accounts and accumulate the interest. I know that interest rates are not terribly high, but 3% on 1 million dollars is $30,000. That will certainly offset the costs they incur by giving away free money.</p><p></p><p>Sounds like everyone benefits. Customers get extra grocery money, Krogers gets a way to make a profit while benefiting their customers. Good deal all around.</p><p></p><p>Trinity</p></blockquote><p></p>
[QUOTE="trinityroyal, post: 147237, member: 3907"] From the standpoint of Krogers it certainly is a good idea. A guaranteed pool of shoppers at their stores only, and as Meowbunny mentioned, lots of people don't get around to using the gift cards. And...while people are hanging onto their gift cards, Krogers gets to invest all of that money into their bank accounts and accumulate the interest. I know that interest rates are not terribly high, but 3% on 1 million dollars is $30,000. That will certainly offset the costs they incur by giving away free money. Sounds like everyone benefits. Customers get extra grocery money, Krogers gets a way to make a profit while benefiting their customers. Good deal all around. Trinity [/QUOTE]
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Krogers Has Gone Crazy!
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