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The Watercooler
Interesting Dawn Soap Program
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<blockquote data-quote="gcvmom" data-source="post: 365150" data-attributes="member: 3444"><p>P&G is so huge... I'm sure that whatever costs are incurred to administer the program are written off as an expense just like the $500K is written off. It's likely a drop in the bucket for them. And the data they collect is probably just to see which parts of the country respond. Lets them know if the program advertising is working, which markets are stronger, etc. They don't have to implement these programs at all. But it IS good PR and it DOES help towards a worthy cause. If it was truly a tactic to gather customer info, they would have asked for more specifics from you.</p></blockquote><p></p>
[QUOTE="gcvmom, post: 365150, member: 3444"] P&G is so huge... I'm sure that whatever costs are incurred to administer the program are written off as an expense just like the $500K is written off. It's likely a drop in the bucket for them. And the data they collect is probably just to see which parts of the country respond. Lets them know if the program advertising is working, which markets are stronger, etc. They don't have to implement these programs at all. But it IS good PR and it DOES help towards a worthy cause. If it was truly a tactic to gather customer info, they would have asked for more specifics from you. [/QUOTE]
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